Ever since its founding in 2009, Dopper has been fighting against plastic-packaged water. Because disposable bottles create unnecessary tons of plastic waste every day, CO2 emissions from production and transport and pollution of the oceans.1 For example, the environmental impact of packaged water is 1400 to 3500 times greater than that of tap water.2
In a campaign by KesselsKramer, Dopper introduces the revolutionary solution. A groundbreaking innovation.
In the campaign, the water bottle is introduced in an overly grand manner to show that the solution to one of the world's most complex problems is actually quite simple.
To reflect that absurd simplicity, Dopper presents the water bottle as a never-seen-before innovation. Includes a grand announcement, professional renders and unique product features (it has a cap, you can drink out of it, you can use it multiple times).
Something small and obvious can sometimes have a big effect. A waterbottle is revolutionary, in case you use it. This campaign plays on that.Maartje Slijpen, Creative Director KesselsKramer
With the launch of the campaign, Dopper also unveils its new pay-off: Just refill. This pay-off also works directly as a call-to-action, says Global Brand Manager of Dopper Fiona Mermans.
Just refill your water bottle. That's ultimately what we want to call people to in the first place. Ultimately, a water bottle is no solution if people don't start refilling en masse/if people don't change their behavior. Especially in a mature market like the Netherlands where the average household already has four Doppers in a cupboard and the tap water in Europe is mostly excellent. Just refill!Fiona Mermans, Global Brand Manager Dopper
1 The bottled water industry contributes significantly to the world's plastic problem. That UN report from 2022 estimates plastic waste from this industry at 25 billion kg or 600 billion bottles per year.
years.A single-use plastic water bottle takes up to 450 years to break down into microplastics, which remain forever.Only 7% of all plastic bottles are recycled. Depending on the brand, it takes about 2 to 4 liters of water to produce 1 liter of bottled water.
2 6 Bouhlel, Z., Köpke, J., Mina, M., and Smakhtin, V., 2023. Global Bottled Water Industry: A Review of Impacts and
We exist to solve the problems caused by single-use packaged water bottles, and their pollution of our planet’s waters. We do this by empowering people to choose reusable over single-use, stopping companies from selling them, and lobbying for governments to ban them. Because in order to change everything, we need everyone.
Our solutions to the problem range from reusable water bottles, accessible taps, community action, governmental lobbying, and more. Raising the bar in sustainability standards while we are at it.
To know what kind of business we’ll be in the future, just identify an obstacle stopping people from drinking tap water. And that’s where we’ll be, leading the way to clean water for all free from plastic pollution.
Established in 1996, KesselsKramer is an independent design and communications agency based in Amsterdam, London, and Los Angeles. KesselsKramer is known for making “advertising for people who don’t like advertising” and their characteristic design & branding work for global and local brands, such as Monopoly, citizenM, Deutsches Museum and Timberland. www.kesselskramer.com
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- Anouk Arends
- PR contact KesselsKramer Amsterdam
- press@kesselskramer.com
- +316 44 88 91 30