CASETiFY bring surreal twist to the joy of unwrapping in new festive campaign

CASETiFY are well known for their expansive range of phone cases, but not often the first to spring to mind when it comes to gifting over the festive period. 

Using the brand’s signature red boxes, KesselsKramer London wrote a series of films, bringing to life not only the range of products sold by CASETiFY - from watch straps to phone charms as well as the well known cases - but also the festive spirit, each film focusing on the delightful suspense before you unwrap a gift and the experience of receiving an unexpected present from the giver.

Charlie Bowden said “when we wrote the scripts, we knew we wanted a twist on the traditional festive films that are everywhere at this time of year. We loved the idea of using CASETiFY’s festive red boxes to bring a sense of surreality to the experience of giving and receiving gifts - and we were more than delighted when Zac agreed to direct them for us. His signature comic style, together with Malcom Goldie’s take on seasonal music, really helped us nail the brief.”

Kathryn Man, Senior Producer at CASETiFY said of the brief “we had many products we wanted to hero as a part of this campaign - as well as our phone cases we also wanted to show the broad range of products that might be less well known to our consumers, as well as positioning them as an ideal gift for the festive period. We are delighted with the way our signature red boxes have been celebrated along with the gifts in the series and are looking forward to seeing our products under the tree this year!”

ABOUT CASETiFY

CASETiFY is a global tech and lifestyle brand with double headquarters in LA and Hong Kong, known as the home to the first and largest platform for customized tech accessories. Created with the highest-quality materials and most cutting-edge designs, CASETiFY’s products empower self-expression by turning your personal electronics into highly designed, stylishly slim, drop-proof accessories. Known for tapping top artists, big celebrities and creatives for its Co-Lab program, CASETiFY gives brands and individuals the opportunity to share their unique visions with the world. With 30+ retail shops, CASETiFY Studio provides a one-stop, visual retail experience where customers can customize their accessories on the spot. For more information on CASETiFY, its stores, partners and products, please visit www.CASETiFY.com.

ABOUT KESSELSKRAMER
KesselsKramer was founded in Amsterdam in 1996 with a goal to create radically honest work for their clients. Their London offshoot was founded 12 years later as KK Outlet, since then, the team of creatives has expanded to 16, now known as KesselsKramer London. KesselsKramer helps people, brands and organisations communicate more clearly, effectively and funnily. There’s madness in our method. 

ABOUT AGILE FILMS
Agile Films is an award-winning, full-service production company based in Shoreditch.

CREDITS

Client: CASETiFY

Kathryn Man: Senior Producer 

Jackie Chan: Associate Art Director

Annabelle Li: Creative Director

Julia Evers: Sr. Brand Marketing Manager

Agency: KesselsKramer London

Creative Director: Dave Bell

Writer: Charlie Bowden

Art Director: Harry Warman

Producer: Lottie Taylor 

Production Company: Agile Films 

Director: Zac Ella

Producer: Sarah Kirkby

Post producers: Charlotte Murphy, Oksana Steblyk

Sound: Malcolm Goldie