See the world the Wilde way

A new manifesto film, written by KesselsKramer London and brought to life by the team at Dosed, celebrates the beauty in the everyday.

The film marks the official launch of the new Wilde aparthotel identity by KesselsKramer London, which also goes live this week.

Marking a separation from its sister aparthotel brand, staycity, the visual identity and TOV are inspired by the wit and wisdom of the brand’s namesake, Oscar Wilde, with the objective of becoming the leader in this fastest growing category in the hospitality world.

The new brand, and this accompanying film, invites you to discover the hidden details in life, especially as you travel to the cities across the UK and Europe that Wilde calls home.

The film is a celebration of these moments of everyday aestheticism. Shot entirely in camera, key words and phrases from the launch manifesto were made and captured in everyday situations, from handpainted signs to embossed books and panniers, postcards to graffiti.

Vangeli Moschopoulos, senior creative at KesselsKramer, says, "it was important to us that we shot the elements in camera, and that they were up to a standard that reflected the luxury and attention to detail that are a part of the brand’s DNA. This meant sourcing and creating a huge range of props in a short space of time, but the final result makes the dashing around worth it."

The film will go live across the brand’s social channels and on their new website, designed by KesselsKramer.digital that is due to launch on the 13th December.

As well as launching their new Wilde brand, KesselsKramer also rebranded the holding company, staycity group, and its original aparthotel brand, staycity, with new visual and verbal identities for all going live this week.

ABOUT WILDE APARTHOTELS

The premium Wilde Aparthotels brands, promises hotel comforts and apartment freedoms for both business and leisure travellers. Wilde offers central city locations, well-equipped, design-led apartments across the UK and Europe, including Manchester, London and Berlin. Wilde is part of the Dublin-based, privately-owned Staycity Group which was co-founded in 2004 by CEO Tom Walsh and has since grown to become one of Europe’s leading aparthotel operators.

ABOUT KESSELSKRAMER
KesselsKramer was founded in Amsterdam in 1996 with a goal to create radically honest work for their clients. Their London offshoot was founded 12 years later as KK Outlet, since then, the team of creatives has expanded to 16, now known as KesselsKramer London. KesselsKramer helps people, brands and organisations communicate more clearly, effectively and funnily. There’s madness in our method. 

ABOUT DOSED

An award-winning boutique production company representing talented directors, working across an exciting range of music, branded content and commercial projects for the likes of Timberland Mr Porter, eBay, Volkswagen and Beats/Apple.

CREDITS

Client: Wilde Aparthotels

Director of Brand, Product & Marketing: Jason Delany

Head of Digital Marketing: Suzanne Cox

Social Media Manager: Ivan O’Mahoney

UK & Ireland Marketing Manager: Olga Pull

Agency: KesselsKramer London

Creative Director: Dave Bell

Writer: Charlie Bowden

Art Director: Vangeli Moschopoulos 

Junior Art Director: Clem Rousset

Project Lead: Camille Jourdan-Gassin

Producer: Lottie Taylor 

Production Company: DOSED

Directors: Mike Harvey / Jasper Brett-Brown

Producer: Lara Clift

CONTACT

For further information, please contact:

thedave@kesselskramer.com 

hannahjw@kesselskramer.com